Hi, I’m Nathan.
I’m a creative executive with a proven track record of building and engaging audiences—and helping brands thrive—by marrying smart strategic thinking to the power of world-class content.
What’s different about me?
My background spans industry-leading companies in media, advertising, and tech, and I incorporate learnings and the best approaches from each of these environments into my work. I blend creative taste and editorial judgement with business thinking to achieve results.
Editorial…
I’ve spent much of my career leading the creation of editorial content at brands like National Geographic, The New York Times, Travel + Leisure, and Condé Nast Traveler, working across print, digital, and social platforms, and media types, including text, photography, audio, and video.
…and Marketing
I have also been a marketer, both at agencies and in-house, and have been focused on a variety of disciplines: content marketing, digital and social strategy, and consumer engagement, including CRM, loyalty programs, and retail activations.
Skills I’ve Honed
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Effective Leadership
I’ve built and managed diverse teams of up to 200
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A Global Approach
I’ve led work and people across markets
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Change Management
I’ve pivoted and transformed organizations
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Entrepreneurial Mindset
I’ve developed new roles, functions, and products
Things I believe
I believe the best decisions are informed by data (not the only thing that matters, but definitely important). I believe the best teams feel comfortable experimenting— and failing. I believe the best work stems from putting yourself in the user’s shoes. I believe the best results come from staying focused on what’s next.
Case Studies
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Charged with giving this iconic, 137-year-old editorial brand a sustainable future in digital, I retooled our content strategy, driving a 56% increase in paywall conversions and a drop in new subscriber age by 13 years.
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Leading global customer marketing in the pandemic, I implemented a new creative approach to CRM to drive engagement and spur demand, and led the reboot of our loyalty program, adding 25 million new members.
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Working with McKinsey on an ambitious corporate transformation, I reimagined how editorial teams could work across the organization to drive efficiency, and built concepts and business cases for new offerings at our lifestyle titles.
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As leader of the largest editorial travel brand in the US, I retooled our approach to digital and social, driving triple-digit audience growth for three consecutive years and laying the foundation for its $100 million sale.