SVP, Editor in Chief, National Geographic (2022-present)

I lead the strategic and creative direction of Nat Geo’s editorial content across platforms, including NationalGeographic.com, our print editions—National Geographic's monthly magazine, National Geographic History, National Geographic Kids, National Geographic Little Kids, our two dozen annual newsstand specials—and social media, on which we are the largest brand in the world with more than 800 million followers. Managing an integrated, multi-disciplinary team of more than 100, I direct our work across all media types and am charged with continuing to modernize the brand in support of our efforts to help people understand the wonder of our world and inspire them to protect it.

VP, multiple roles, Expedia Group (2019-2022)

I held three VP-level roles in my time at Expedia. I joined as Head of Retail Content to build a global editorial organization and operation but quickly pivoted to meet a critical need during the pandemic as Head of Customer Marketing for the Expedia brand globally, leading the brand's efforts to build and maintain stronger customer relationships through the creation and delivery of content, offers, and communications. I managed the strategic development and creative execution of our CRM communications for new and existing customers in outbound channels (email, SMS, push notifications, third-party messaging platforms), on-site and in-app merchandising and its integration across all customer touchpoints, and the ways we incentivized customers and drove customer loyalty, including the Expedia Rewards program. Working with my strategy and marketing partners, I also developed our brand positioning and value proposition, go-to-market strategy, and multi-year integrated marketing plans. As we emerged from the pandemic, I joined the global marketing organization as Head of Editorial & Entertainment, a newly created role devoted to engaging customers though editorial content, working across the company's full portfolio of brands and markets globally, all touchpoints (sites, apps, outbound communications), as well as social media and other paid, owned, and earned channels. I established new editorial positioning and content strategy for our brands and built the foundations of an operation to develop, create, publish, and distribute content of all media types and formats.

Founder & President, PowerThink Consulting (2018-2019)

After leaving my prior roles following Meredith Corporation’s acquisition of Time Inc. (see below), I created my own consultancy to work with brands looking for fresh thinking to fuel growth. My projects focused on content, digital, and social strategy; branding and creative expression; communications strategy; and leveraging my consumer insights to make work more forward-looking.

Editor in Chief, Travel + Leisure, and Editorial Director, Luxury & Lifestyle Group, Time Inc. and Meredith Corporation (2014-2018)

I joined Time Inc as Editor in Chief, Travel + Leisure in 2014, returning to the largest editorial travel brand in the US (see below) as its strategic and creative leader across all platforms. I developed an expansive brand vision and transformed a print-centric organization and business into a digitally-focused one, diversifying our media output to include video and social content creation at high volume, growing audience exponentially, and partnering with leaders throughout the organization—including sales and marketing and product and technology—to create new revenue streams through innovative products, partnerships, and initiatives, including eCommerce. Following a company reorganization in 2016, I took on a second role as the Editorial Director, Luxury & Lifestyle Group, in which I managed the performance of nine additional brands—Departures, Food & Wine, Real Simple, Southern Living, Coastal Living, Cooking Light, MyRecipes, Health, and Sunset—with a focus on digital transformation and audience growth, and the creation of new revenue opportunities. In this role I managed a total workforce of approximately 200 and revenue of around $400M.

Director of Branded Content, Condé Nast Media Group (2014-2014)

I established the first company-wide content marketing business to create and distribute content for the company’s advertising partners. I developed and socialized standards and operations still in place today and helped lay the foundation for Condé Nast’s in-house agency, which continues to generate a significant percentage of total company revenue.

Digital Director, Condé Nast Traveler (2012-2014)

I rejoined the travel title (see below) to lead the strategic and editorial vision of its digital channels, including CNTraveler.com, social media, newsletters, and a tablet edition. Managing a team of digital editorial and audience development specialists, I significantly grew audience and engagement, while working with product on systems development, and partnering with sales and marketing to grow revenue.

Director of Content Strategy, J. Walter Thompson (2010-2012)

For the then-world's largest global advertising network, I built and led a new business practice to create and distribute content for major brands, work which defined the modern industry standard for effective content marketing and drove significant new revenue from and results for clients, including T. Rowe Price, Johnson & Johnson, Rolex, and Qualcomm. I also served on the launch team for the new tourism agency Brand USA, for which I developed and executed a global content, digital, and social strategy to increase inbound visitors to the U.S.

VP, Content Strategy, Hill Holliday (2009-2010)

At this Boston-based integrated advertising agency, I established a new content marketing business, hiring talent and introducing best practices alongside a new operational model, while generating significant new revenue. I led the groundbreaking Responsibility Project for client Liberty Mutual, which generated significant lift in all brand measures.

Editor, T: Travel & T: Holiday, The New York Times (2006-2009)

For the The New York Times Style Magazine, I led the strategic and creative direction of the quarterly T: Travel and annual T: Holiday editions, along with all online travel content, and served as a contributor to T editions on fashion and design. My relaunch of T:Travel resulted in the largest travel editions in advertising pages in the history of the Times.

Earlier Roles

I started my career as an assistant at Condé Nast Traveler, rising to associate editor within two years, then moved to the personal finance magazine SmartMoney as an associate editor for a year, where I primarily covered lifestyle topics. I then became a senior editor at Travel + Leisure, where I spent six years, ultimately overseeing all font-of-book content and cover packages and serving as brand representative in media appearances and speaking engagements at industry events. I’m especially proud of reimagining of T+L's “World’s Best Awards,” a data-driven editorial franchise based on an annual reader survey, which is still the industry’s leading barometer of excellence in global travel.